Sökning: "Mathias Ljungdahl"

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  1. 1. Cultural differences when entering a new market - A study of Swedish companies entering the Eastern European markets

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :David Kilsgård; Mathias Nero; Erik Sundin; [2008]
    Nyckelord :;

    Sammanfattning : When a company moves to a foreign market, it must learn how to deal with that market’s particular culture. A country’s culture can mean its language, religion, norms and so on. A company needs to take many different factors into account when moving to a foreign market and certain markets are riskier than others. LÄS MER