Sökning: "Mathias Nyhues"

Hittade 1 uppsats innehållade orden Mathias Nyhues.

  1. 1. Market Intelligence in technology-intensive enterprises: Its constitution and utilization in a B2B context - Case Study of a Business Intelligence Outsourcing Supplier in the Automotive Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Mathias Nyhues; [2018-07-03]
    Nyckelord :Market Intelligence; Market Orientation; Market Knowledge; Customer Data;

    Sammanfattning : An enterprise´s market intelligence involves its knowledge about its customers, competitors, and the future market developments. The constitution of market intelligence is crucial for the enterprise in a variety of perspectives. LÄS MER