Sökning: "Mathias Nyhues"
Hittade 1 uppsats innehållade orden Mathias Nyhues.
1. Market Intelligence in technology-intensive enterprises: Its constitution and utilization in a B2B context - Case Study of a Business Intelligence Outsourcing Supplier in the Automotive Industry
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : An enterprise´s market intelligence involves its knowledge about its customers, competitors, and the future market developments. The constitution of market intelligence is crucial for the enterprise in a variety of perspectives. LÄS MER
Resultatsidor:
1