Sökning: "Mathias Wang"

Hittade 1 uppsats innehållade orden Mathias Wang.

  1. 1. Corporate Identity Management : A case study of Corporate Identity within Linnaeus University 

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Mathias Kansbod; Fredrik Wang Andresen; [2012]
    Nyckelord :Corporate Identity; Corporate communication; Image; Corporate Identity Management; branding;

    Sammanfattning : Linnaeus University was created January first, 2010 and set step in to a market where the competition between universities is increasing. It’s in fact increasing to a degree where universities might be forced to shut down as a result of the competition. As the competition is growing, schools marketing efforts is getting more professional. LÄS MER