Sökning: "Mathilde Hannell"

Hittade 1 uppsats innehållade orden Mathilde Hannell.

  1. 1. Customer Equity: To Capitalize or Not to Capitalize - That is the Question - A Study on Customer Equity in Subscription-based Enterprises from Stakeholders' Perspectives

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Elle Mustakallio; Mathilde Hannell; [2019]
    Nyckelord :Customer equity; Subscription-based enterprises; Customer lifetime value; Capitalization; Intangible assets;

    Sammanfattning : Customer equity is a concept that stems from the marketing field of research, however, its usefulness extends beyond the valuation of marketing activities. Within the accounting field of research, customer equity has been examined by a limited number of researchers who have identified it as the main, value-driving, intangible asset in subscription-based enterprises, currently missing from the financial reports. LÄS MER