Sökning: "Matilda Åsander"

Hittade 2 uppsatser innehållade orden Matilda Åsander.

1. 1. Unga kvinnors riskuppfattning vid backpackerresor

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Anna Jonsson; Matilda Åsander; [2021]
   Nyckelord :risks; risk perception; backpackers; female backpackers; the buyer decision process.; risker; riskuppfattning; backpackers; kvinnliga backpackers; köpbeslutsprocessen.;

   Sammanfattning : Traveling around the world is a highly appreciated phenomenon globally. In recent years, backpacking has grown in popularity. Characterised by simplicity and adventurousness, it is especially frequent within a young demographic. LÄS MER

3. 2. Konsumenters attityder och förtroende för kändisar i marknadsföring

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Anna Jonsson; Matilda Åsander; [2020]
   Nyckelord :celebrity endorsement; marketing; social media; celebrities; consumers attitudes;

   Sammanfattning : Celebrity endorsements have become an increasingly common phenomenon in marketing. Simultaneously the world has been digitalized and social media is now a matter of course rather than an exception. The most active people on digital platforms have been shown to be young people. LÄS MER