Sökning: "Matilda Edeving"
Hittade 1 uppsats innehållade orden Matilda Edeving.
1. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. LÄS MER
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