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1. 1. "A great place to work" : A study of how potential employees' perception of CSR affect the attractiveness of the employer brand

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Matilda Fridolfsson; Anna Malmsten; [2017]
   Nyckelord :Attractiveness; brand; brand management; CSR; employer branding; identification; image; sustainability;

   Sammanfattning : The relation between CSR and the attractiveness of the employer brand has been widely researched, however it has, to the best of our knowledge, not incorporated potential employees’ identification into this relation. This study thus adds further knowledge to this research gap. LÄS MER