Sökning: "Matilda Tranell"

Hittade 2 uppsatser innehållade orden Matilda Tranell.

  1. 1. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Josefin Ilic; Matilda Tranell; [2018]
    Nyckelord :Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

    Sammanfattning : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. LÄS MER

  2. 2. Data Management and Business Opportunities inEmerging Smart Metering Market

    Kandidat-uppsats, KTH/Energiteknik; KTH/Energiteknik

    Författare :Filip Christiansen; Matilda Tranell; [2016]
    Nyckelord :;

    Sammanfattning : Major changes in the energy systems throughout Europe have resulted in the implementation of new technologies such as smart grids and meters, enabling a two-way flow of information and electricity. This results in large volumes of metering data which needs to be efficiently managed for market and grid operational purposes. LÄS MER