Sökning: "Matteo Priori"
Hittade 1 uppsats innehållade orden Matteo Priori.
1. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. LÄS MER
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