Sökning: "Matteo Priori"

Hittade 1 uppsats innehållade orden Matteo Priori.

  1. 1. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matteo Priori; Elienor Werner; [2022]
    Nyckelord :psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Sammanfattning : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. LÄS MER