Sökning: "Mattias Brand"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden Mattias Brand.

  1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  3. 2. Flame retardant treated wood : An investigation into phytic acid and its ability to act as a flame retardant agent

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Byggkonstruktion och brand

    Författare :Mattias Ström; Herman Paulusson; [2023]
    Nyckelord :Flame-retardant; Phytic acid; Wood;

    Sammanfattning : Flame-retardant coatings have been serving their purpose since the romans ruled Europe. These products have been developed through the years, by mixing and synthetizing solutions, which have resulted in effective, although questionable, products due to their impact on the environment and our health. LÄS MER

  4. 3. Standardisering eller lokalisering? : En jämförande studie av två modeföretag i olika prisklassers anpassning i Kina

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Mattias Odell; [2022]
    Nyckelord :Standardization; localization; China; international marketing; price brackets; expensive; cheap;

    Sammanfattning : Cultural differences lead companies to either standardize or localize their marketing when internationalizing into other countries. The purpose of the study is to gain a deeper and broader understanding of how western brands market themselves in China. LÄS MER

  5. 4. Sponsring inom lokalfotbollen i Göteborg : Värdesamskapande och etiska hänsynstagande

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sam Toosi; Mattias Ifter; [2022]
    Nyckelord :Business Economics; Marketing; Sponsorship; Football; CSR; Value co-creation; Ethics; Corporate values; Företagsekonomi; Marknadsföring; Sponsring; Fotboll; Föreningsliv; CSR; Värdesamskapande; Etik; Värderingar;

    Sammanfattning : Denna studie undersöker och analyserar sponsringssamarbeten på lokal nivå med avgränsning mot lokala fotbollsföreningar i Göteborg. Avgränsning beror till stor del på den ökade populariteten bland sponsorer att engagera sig i lokala fotbollsföreningar. LÄS MER

  7. 5. Brand Equity | När varumärken brinner

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Joel Larsson Ljungcrantz; Hugo Lindgren; Mattias Johansson; [2022]
    Nyckelord :Brand Equity; Produktskadekris; Replikation; Varumärken; Konsumentreaktioner; Business and Economics;

    Sammanfattning : Purpose: The purpose of this replication study is to test and compare how a product damage crisis affects brands with high and low brand equity from a consumer perspective in Sweden. The study also aims to contribute with increased knowledge to the topics of brand equity and product-harm crisis. LÄS MER