Sökning: "Mattias Meakin"

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  1. 1. Strategic Sponsorship : Managers attitudes towards Sport Sponsorship

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Samuel Svensson; Mattias Meakin; Emil Wennerlund; [2013]
    Nyckelord :Sponsoring; Manager; Strategy;

    Sammanfattning : Sponsorship investments have increased during the last decades and the largest part of sponsorship is in sports sponsorship. Nowadays sports sponsorship is a large business where organizations can make great investments. LÄS MER