Sökning: "Mattias Storgren"

Hittade 1 uppsats innehållade orden Mattias Storgren.

  1. 1. Kartläggning av Affärsrelationer & kundkrav inom EMS-branchen i Norden

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Mattias Storgren; [2007]
    Nyckelord :marketing; industrial marketing; relationship marketing; offering; EMS; EMS-business; contract manufacturing.; Technology and Engineering;

    Sammanfattning : Background: In many businesses is the next customer not the end-customer but another company that further refines the product. This type of business relations demands a different type of marketing than regular supplier-customer businesses. LÄS MER