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  1. 1. An Investigation into a Grocery Store Loyalty Card and its Accompanying Promotional Benefits Effect on Service Loyalty

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mattias Velinder Af Trolle; Hites Jina; [2006]
    Nyckelord :Attitudinal Loyalty; Loyalty Scheme; Promotion; Share of Visits; and Share of Wallet; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate a loyalty card and its relation to accompanying promotional benefits, and their linkages to grocery retail service loyalty. Also, the aim sets out to find relationships between demographic variables and proneness towards the promotional benefits, the loyalty card, and loyalty. LÄS MER