Sökning: "Matts Dahlberg"

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  1. 1. “Sustainable Sustainability – How do we do it?”

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Niklas Dahlberg; Jonathan Jansson; [2015]
    Nyckelord :Sustainability; consumer behavior; consumer decision making; demand creation for sustainability initiatives; cognitive dissonance.; Business and Economics;

    Sammanfattning : Title – “Sustainable Sustainability, how do we do it? A study in consumer behavior and the path towards a sustainable society” Seminar date – 2015-05-26 Course – FEKN90 Master Thesis in Science and Business Administration, 30 ECTS. Authors – Niklas Dahlberg and Jonathan Jansson Supervisor – Matts Kärreman Key Words – Sustainability, consumer behavior, consumer decision making, demand creation for sustainability initiatives, cognitive dissonance. LÄS MER