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1. “Sustainable Sustainability – How do we do it?”
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title – “Sustainable Sustainability, how do we do it? A study in consumer behavior and the path towards a sustainable society” Seminar date – 2015-05-26 Course – FEKN90 Master Thesis in Science and Business Administration, 30 ECTS. Authors – Niklas Dahlberg and Jonathan Jansson Supervisor – Matts Kärreman Key Words – Sustainability, consumer behavior, consumer decision making, demand creation for sustainability initiatives, cognitive dissonance. LÄS MER
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