Sökning: "Matts Rydén"
Hittade 1 uppsats innehållade orden Matts Rydén.
1. The decision-making process and willingness to pay for green dwelling
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title The decision-making process and willingness to pay for green dwelling Seminar date 2015-05-26 Course FEKN90 Master Thesis in Business Administration (Level D), 30 ECTS Authors Emil Rydén and Robert Waszkiewicz Supervisor Matts Kärreman Key words Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development Purpose The purpose of this study is to add insight into the decision process of consumers who have bought a green dwelling and what factors affected their willingness to pay. This insight can be used by decision makers, developers, real estate agents, policy makers, and other affected parties to make better informed decision in order to spur the development of green dwelling. LÄS MER