Sökning: "Max Freudenthal"

Hittade 1 uppsats innehållade orden Max Freudenthal.

  1. 1. Marketing Transformation : A qualitative study on how companies should cope with an empowered customer in the digital era

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Max Freudenthal; Tedh Olsson; [2019]
    Nyckelord :Marketing competencies; In-house marketing; Customer insight; Marketing capability gap; Inbound marketing;

    Sammanfattning : With the change in behaviour from the customers’ side, due to the increased use of digital environments, marketers have seen a value in customer related data. In order to fully benefit from the data, many marketing efforts have been brought back in to the own organisation. LÄS MER