Sökning: "Max Freudenthal"
Hittade 1 uppsats innehållade orden Max Freudenthal.
1. Marketing Transformation : A qualitative study on how companies should cope with an empowered customer in the digital era
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : With the change in behaviour from the customers’ side, due to the increased use of digital environments, marketers have seen a value in customer related data. In order to fully benefit from the data, many marketing efforts have been brought back in to the own organisation. LÄS MER
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