Sökning: "Max Ibrahim"

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  1. 1. Alignment of service characteristics with competitive strategy & customer satisfaction : A Comparative study in fast food industry

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Muneeb Goraya; Ibrahim Zaaroura; [2016]
    Nyckelord :Competitive strategy; service characteristics; servicescape; service quality; quality; value; customer satisfaction; service industry.;

    Sammanfattning : Competitive strategies are an essential tool for sustainable competitive advantage. Particularly in the service industry, strategy has its significance as it plays a vital role in achieving customer satisfaction. This study investigates alignment of four service characteristics i.e. LÄS MER