Sökning: "Max Kock"

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  1. 1. Payair – Reaching for critical mass

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Gustav Kock; Max Rådelius; [2014]
    Nyckelord :Payair; Mobile payments; critical mass; network effect; ARA; Uppsala-model; HTSME; SME;

    Sammanfattning : The mobile payments industry has in recent years experienced large growth and rapid changes. Several different actors are trying to capture the market, to get enough users of their system to reach critical mass. LÄS MER