Sökning: "Max Nyqvist"

Hittade 1 uppsats innehållade orden Max Nyqvist.

  1. 1. Fostering Network Effects : How to achieve user retention on multisided platforms

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Axel Granfeldt; Max Nyqvist; [2019]
    Nyckelord :Multisided platforms; Network effects; Retention; Producer; Consumer; Critical mass;

    Sammanfattning : Purpose – The purpose of this study is to increase the understanding of how multisided platforms (MSP) could retain different user groups on their platform. To fulfill the purpose, the following research questions (RQ) were derived: RQ 1: How could MSPs design their activities to retain users on the producer side(s)? and RQ 2: How could MSPs design their activities to retain users on the consumer side(s)? Method – This study was conducted as an abductive single case study based on a multisided platform developed within the health sector. LÄS MER