Sökning: "Max Westling"
Hittade 1 uppsats innehållade orden Max Westling.
1. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie
M1-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. LÄS MER
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