Sökning: "Maximilian Hochsteiner"
Hittade 1 uppsats innehållade orden Maximilian Hochsteiner.
1. Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationships are affected by a radical rebranding strategy of a football club’s logo. This further leads the paper to contribute to the literature of consumer-brand relationships in the special context of football. LÄS MER
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