Sökning: "Maximilian Hoffmann"
Hittade 1 uppsats innehållade orden Maximilian Hoffmann.
1. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. LÄS MER
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