Sökning: "Maximilian Hoffmann"

Hittade 1 uppsats innehållade orden Maximilian Hoffmann.

  1. 1. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Carlotta Rathsack; Maximilian Hoffmann; [2016]
    Nyckelord :Technology; SST; Sweden; grocery retail; customer perspective; customer behavior; customer participation; customer satisfaction; service-marketing;

    Sammanfattning : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. LÄS MER