Sökning: "Maya Engdahl"
Hittade 1 uppsats innehållade orden Maya Engdahl.
1. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)
Sammanfattning : Title Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brandCourse Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International MarketingAuthors Amanda Elg and My EngdahlSupervisors Maya Hoveskog and Ingemar WictorKeywords Leadership, personal brand, corporate brandProblem formulation ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?”Purpose The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. LÄS MER