Sökning: "Maya Strinnhed"

Hittade 2 uppsatser innehållade orden Maya Strinnhed.

  1. 1. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Nyckelord :smart retailing; smart customer experience; purchase decision process; branded retail app;

    Sammanfattning : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. LÄS MER

  3. 2. It is not you; it is your social media behavior : An explorative research of what influences consumers’ perceptions of a brand within a social media context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Maya Strinnhed; Lina Hiltunen; [2017]
    Nyckelord :Social media; Content Generation; Trust; Interactions; Influencers; Buzz; Word-of-mouth; Reputation;

    Sammanfattning : Bachelor Thesis in Enterprising and Business Development, School of Business and Economics – Linnaeus University, 2EB01E, Spring Semester 2017.  Authors: Lina Hiltunen and Maya Strinnhed Tutor: Pär Strandberg Examiner: Frederic Bill Title: It is not you; it is your social media behavior - An explorative research of what influences consumers’ perceptions of a brand within a social media context Background: With the emergence of social media the communication landscape has changed and consumers tend to rely on online social information in a larger extent. LÄS MER