Sökning: "Mazyar Sajjadi"

Hittade 2 uppsatser innehållade orden Mazyar Sajjadi.

1. 1. Communicating Co-Created Products: New Is Not Always Better

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Carl Edin; Mazyar Sajjadi; [2015]
   Nyckelord :Co-Creation; Advertising Value; Social Networking Sites; Ad Context Congruence; Media Context Effects;

   Sammanfattning : Co-creating products with customers is a growing trend, especially among businesses within consumer goods. Social networking sites have shown to be commonly used in this process. What is uncertain is whether this media choice is the best option for the final communication phase of these products. LÄS MER

3. 2. Uppförsäljning - en väg till ökade snittköp

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Eriksson De La Rosa; Mazyar Sajjadi; [2013]
   Nyckelord :upselling; regulatory focus; regulatory fit; consumer electronics; store personnel;

   Sammanfattning : The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the consumer electronics industry is facing is to increase their margins. LÄS MER