Sökning: "McCartney"

Visar resultat 1 - 5 av 9 uppsatser innehållade ordet McCartney.

  1. 1. KONSTEN ATT ÖVERTYGA HÅLLBART : En kvalitativ retorisk analys av lyxmodeföretags hållbarhetskommunikation

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Sophia Håkansson; [2022]
    Nyckelord :Profil; identitet; image; retorisk analys; hållbart mode; lyxmode; sociala medier;

    Sammanfattning : The purpose of this study is to investigate how luxury fashion companies communicate sustainability on their own websites as well as their Instagram based on image and rhetoric as a perspective. As the issue of sustainability is highly topical in the fashion industry, the overarching goal has been to gain knowledge of the ways in which fashion companies deal with how sustainability is communicated and to identify which strategies are used. LÄS MER

  3. 2. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Alvia Zuhadmono; [2022]
    Nyckelord :sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Sammanfattning : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. LÄS MER

  4. 3. All You Need Is LOVE: Applying Conceptual Metaphor Theory to the Beatles' Song Lyrics - A Comparative Study

    Kandidat-uppsats, Lunds universitet/Engelska

    Författare :Simon Christensson; [2021]
    Nyckelord :CMT; Conceptual Metaphor Theory; Cognitive Linguistics; semantics; metaphors; metaphorical concepts; conduit metaphors; orientational metaphors; ontological metaphors; The Beatles; Lennon; McCartney; song lyrics; love; the mind; Languages and Literatures;

    Sammanfattning : This essay analyses conceptual metaphors in the Beatles’ song lyrics and observes how Lennon and McCartney’s use of metaphorical concepts evolved in the 1960’s. The study has an empirical and qualitative approach with quantitative elements, and employs the framework of Conceptual Metaphor Theory (CMT). LÄS MER

  5. 4. Understanding Motivation for Self-directed E-Learning for Professional Development

    Master-uppsats, Linköpings universitet/Institutionen för beteendevetenskap och lärande

    Författare :Delaney Shameda; [2020]
    Nyckelord :motivation; self-directed learning; e-learning; professional development; self-determination theory;

    Sammanfattning : Professionals need to learn throughout their entire career due to the rapid changes in technology (Zander, Boustedt, Eckerdal, McCartney, Sanders, Moström, & Thomas, 2012). Professional development is a need for professionals to remain updated in their profession (Murphy, 2008). LÄS MER

  7. 5. Ethical Fashion Branding : Multiple Case Studies of Mission Statements and Fashion Films

    L3-uppsats, Stockholms universitet/Modevetenskap

    Författare :Rafa Salti; [2017]
    Nyckelord :Ethical fashion; branding; mission statements; fashion film; ethical consumption; sensorial value; H M; Stella McCartney; People Tree.;

    Sammanfattning : This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. LÄS MER