Sökning: "McDonald´s"

Visar resultat 1 - 5 av 48 uppsatser innehållade ordet McDonald´s.

1. 1. Corporate Sustainability Due Diligence : the Swedish Quick Service Restaurant Sector

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Jonathan Gray Elliott; [2023]
   Nyckelord :Burger King; CSDDD Corporate Sustainability Due Diligence Directive; Environment; EU; Fast food; Max Hamburger; McDonald’s; Power; Quick Service Restaurant; Restaurant; Sustainability; Sweden; Wholesale;

   Sammanfattning : This thesis project looked at the preparedness of the Quick Service Restaurant Sector (QSRS) in Sweden for the introduction of a new EU law in 2024, the Corporate Sustainability Due Diligence Directive (CSDDD). Food systems play a major role in the climate crisis, contributing up to one third of all greenhouse gas emissions, with the QSRS playing a significant role in this across the globe. LÄS MER

3. 2. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alice Ekeroth; [2023]
   Nyckelord :corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

   Sammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER

4. 3. Public Domain Intelligence Tests: Psychometric properties of the Cog15 and ICAR16 cognitive ability scales

   Master-uppsats, Lunds universitet/Institutionen för psykologi

   Författare :Dagný Kristjánsdóttir; Aya Zaiter; [2023]
   Nyckelord :general intelligence; intelligence testing; public domain; CFA; PCA; Social Sciences;

   Sammanfattning : The current paper aims to explore the psychometric properties of two public domain cognitive ability scales, Cog15 and ICAR16, and investigate how well they each capture the g-factor in a Swedish sample (N = 428). The motivation for choosing these aims is that public domain, free, and easily accessible intelligence tests are needed for measuring the g-factor. LÄS MER

5. 4. Kulturella anpassningar inom marknadsföring : En kvalitativ innehållsanalys av McDonald’s reklamfilmer i sex olika länder.

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Mathilda Bjuhr; Keren Nashih; [2022]
   Nyckelord :McDonald’s; reklamfilm; kultur; Lewis-modellen; kommunikationsstrategi; semiotik; kvalitativ innehållsanalys.;

   Sammanfattning : Trots många studier av McDonald’s marknadsföringsstrategi är den under ständig utveckling. McDonald’s vill under 2020/2021 investera i nya kulturellt relevanta metoder. Denna uppsats kommer att analysera McDonald’s reklamfilmer från 2021 utifrån ett kulturellt perspektiv för att komplettera tidigare studier. LÄS MER

7. 5. Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sebastian Köhler; Lum Rexha; [2022]
   Nyckelord :Self-service technologies; self-service kiosks; interpersonal services; human touchpoints; digital touchpoints; fast-food restaurants; McDonald’s; Business and Economics;

   Sammanfattning : Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. LÄS MER