Sökning: "McDonald s"
Visar resultat 1 - 5 av 56 uppsatser innehållade orden McDonald s.
1. The Support Process Directed to Palestinian Refugee Women Who Are Victims of Gender-based Violence in the Palestinian Refugee Camps in Beirut
Master-uppsats, Göteborgs universitet/Institutionen för socialt arbeteSammanfattning : In 1948, Palestinians were expelled from their homeland Palestine then were forced to seek refuge in multiple countries including Lebanon. During their temporary stay, Palestinian refugee women began to experience serious problems like gender-based violence. LÄS MER
2. Corporate Sustainability Due Diligence : the Swedish Quick Service Restaurant Sector
Master-uppsats, SLU/Department of Molecular SciencesSammanfattning : This thesis project looked at the preparedness of the Quick Service Restaurant Sector (QSRS) in Sweden for the introduction of a new EU law in 2024, the Corporate Sustainability Due Diligence Directive (CSDDD). Food systems play a major role in the climate crisis, contributing up to one third of all greenhouse gas emissions, with the QSRS playing a significant role in this across the globe. LÄS MER
3. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER
4. Public Domain Intelligence Tests: Psychometric properties of the Cog15 and ICAR16 cognitive ability scales
Master-uppsats, Lunds universitet/Institutionen för psykologiSammanfattning : The current paper aims to explore the psychometric properties of two public domain cognitive ability scales, Cog15 and ICAR16, and investigate how well they each capture the g-factor in a Swedish sample (N = 428). The motivation for choosing these aims is that public domain, free, and easily accessible intelligence tests are needed for measuring the g-factor. LÄS MER
5. Kulturella anpassningar inom marknadsföring : En kvalitativ innehållsanalys av McDonald’s reklamfilmer i sex olika länder.
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Trots många studier av McDonald’s marknadsföringsstrategi är den under ständig utveckling. McDonald’s vill under 2020/2021 investera i nya kulturellt relevanta metoder. Denna uppsats kommer att analysera McDonald’s reklamfilmer från 2021 utifrån ett kulturellt perspektiv för att komplettera tidigare studier. LÄS MER