Sökning: "Md Iftekharul Islam"

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1. 1. Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Md Iftekharul Islam; Anahita Dahmalani; [2010]
   Nyckelord :Advertising Effectiveness; Medium Effectiveness; Digital Signage; ARM; Recall; Attention; Buying interest; Liking; Media; Central processing; Peripheral Processing; Inside of store; Outside of store;

   Sammanfattning : In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. LÄS MER