Sökning: "Md Nazmul Hasan"

Hittade 1 uppsats innehållade orden Md Nazmul Hasan.

1. 1. TO STANDARDIZE OR TO ADAPT: A WEBSITE’S DILEMMA IN THE CONTEXT OF ONLINE CUSTOMER SATISFACTION : A Comparative Study of Unilever & Adhuli Website’s in the Bangladeshi Market

   Magister-uppsats, Akademin för ekonomi, samhälle och teknik

   Författare :Md Nazmul Hasan; Gul Hakeem; [2013]
   Nyckelord :Management; IT; IT management; Customer satisfaction; Customer Relationship; Consumer Behavior; Optimization;

   Sammanfattning : The student thesis deals with standardization and adaptation of a company’s website in the enhancement of customers’ online satisfaction in the case of Unilever Bangladesh & Adhuli. The aim of the study is to carry out a comparative study between Unilever’s Bangladesh website and Adhuli’s website and through comparing and contrasting, identify the level of adaptation and standardization that effects customer online satisfaction in a positive manner. LÄS MER