Sökning: "Meagan Nouis"

Hittade 1 uppsats innehållade orden Meagan Nouis.

  1. 1. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

    Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Meagan Nouis; [2020]
    Nyckelord :Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

    Sammanfattning : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. LÄS MER