Sökning: "Measuring advertising effectiveness"

Hittade 2 uppsatser innehållade orden Measuring advertising effectiveness.

  1. 1. Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet

    Författare :Fredrik Helander; [2010]
    Nyckelord :Outdoor advertising; Digital signage; Mobile marketing; Mobile advertising; SMS-advertising; Advertising effectiveness; Return on investment; Interactive marketing; Interactive advertising.;

    Sammanfattning : Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. LÄS MER

  2. 2. Exaggerate or understate?: The effects of unexpected levels of claim extremity and message explicitness on advertising effectiveness.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Robin Reznik; [2008]
    Nyckelord :Claim Extremity; Message Explicitness; Expectations; Advertisement Effectiveness;

    Sammanfattning : What is the preferred level and form of claim extremity in brand communication? Imagine Czech car maker Skoda’s next ad campaign, promising “The most exclusive car in the world”. Maybe not the most intuitive ad you would think of. LÄS MER