Sökning: "Measuring sponsorship effectiveness"

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  1. 1. Sport event sponsorship: How to step up your game

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Nyckelord :Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Sammanfattning : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. LÄS MER