Sökning: "Measuring sponsorship effectiveness"
Hittade 1 uppsats innehållade orden Measuring sponsorship effectiveness.
1. Sport event sponsorship: How to step up your game
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. LÄS MER
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