Sökning: "Media Kommunikation global perspective"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden Media Kommunikation global perspective.

1. 1. Trygghetens Tegnell. En kvalitativ studie om Folkhälsomyndighetens kommunikatörers syn på pandemins profet

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Jenny Fredrika Park; [2024-03-04]
   Nyckelord :COVID-19; kriskommunikation; Anders Tegnell; Folkhälsomyndigheten;

   Sammanfattning : Executive summary This research delves into the multifaceted realm of crisis communication, emphasizing its complexities, especially within the unprecedented context of the COVID-19 pandemic. Central to the study is the exploration of how media personification shapes public perceptions and, more specifically, the role of Anders Tegnell, a pivotal figure in the Public Health Agency of Sweden. LÄS MER

3. 2. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Carolina Carrêlo; [2023]
   Nyckelord :YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Sammanfattning : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. LÄS MER

4. 3. Uncovering the cultural expression and identity of young Vietnamese American through TikTok

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Phuong Uyen Tran; [2023]
   Nyckelord :Cultural Sciences;

   Sammanfattning : This research explores the cultural representation, identity, and practices of young Vietnamese Americans through TikTok. The primary argument is that social media plays a critical role in facilitating cultural exchange and cultivating a sense of belonging for young immigrants living far away from their ancestral homelands. LÄS MER

5. 4. Transcending Borders with Site Specificity : A Global Case Study in Transcultural Digital Engagement

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Francisco Ortiz; [2023]
   Nyckelord :site specific; digital engagement; transcultural; semiotics; theater; South Africa; Johannesburg; ICT4D;

   Sammanfattning : Despite our digitally interconnected world, media representations of people and cultures are often harmfully biased or narrow. This makes it difficult for viewersto understand the conditions, feelings, and struggles of others, not only on a global scale, but also within local contexts. LÄS MER

7. 5. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Yiyun Zhu; [2022]
   Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

   Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER