Sökning: "Media Sharing SNS"
Hittade 5 uppsatser innehållade orden Media Sharing SNS.
1. Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text
Kandidat-uppsats, Jönköping University/JTH, Datateknik och informatikSammanfattning : The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. LÄS MER
2. How the most liked brands on Facebook interact with their customers
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. LÄS MER
3. How does it make you feel?
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The rise of Social Network Sites (SNS) has had a huge impact on the field of public relations in that brands must now consider online branding as part of their strategy. This is a growing area of interest in both academia and practice as we strive to learn more about how to use the new platforms most effectively. LÄS MER
4. Den användarskapade elden Risker och möjligheter med kriskommunikation i sociala online-nätverk
Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Title The User Created Fire – Risks and Opportunities with Crisis Communication in Social Network Sites Author Charbel Sader Course Master Thesis in Media‐ and Communication Studies, Department of Journalism and Communication, University of Gothenburg Semester Spring semester of 2013 Tutor Nicklas Håkansson Number of pages 75 Purpose To find a deeper understanding of the digital media’s role in Swedish society in relation to crisis communication. Method Qualitative approach using focus group interviews Material Semi structured focus group interviews with a total of 18 participants in five groups. LÄS MER
5. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. LÄS MER