Sökning: "Media market"

Visar resultat 1 - 5 av 1374 uppsatser innehållade orden Media market.

1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Moa Lind; Malin Morup; [2024-02-12]
   Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

4. 3. FRISKOLOR OCH DESS ÄGANDE Hur påverkar huvudmannens storlek lärares uppfattningar om kvalitet i friskolor?

   Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Jakob Andersson; [2024-01-30]
   Nyckelord :;

   Sammanfattning : Sweden’s private schools are a topic that has been widely discussed in Swedish media as well as in academic research. Discussions about these schools tend to focus on comparisons between public and private schools as well as how private schools affect students’ academic results. LÄS MER

5. 4. Narkotikans roll i polisens strategier och arbete : En kvalitativ studie om den svenska polisens arbete mot narkotika

   Kandidat-uppsats, Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Författare :Nova Bergman; Linnea Alke; [2024]
   Nyckelord :Narcotics; Police work; Crime prevention; Crime fighting.;

   Sammanfattning : Due to the fact that narcotics is a highly current topic in the mass media, which draws attention to the prominent change that has taken place in the drug market in recent years, there is therefore not much significant research in the research area linked to Sweden yet. Therefore, this study will focus on investigating how the crime prevention and crime fighting efforts against narcotics are applied by the police in Police Region North in Sweden, as well as which crime prevention efforts the police believe should be used against narcotics in the future. LÄS MER

7. 5. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Författare :Sameera Prasanna Rodrigo; [2024]
   Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

   Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER