Sökning: "Media preferences"

Visar resultat 16 - 20 av 192 uppsatser innehållade orden Media preferences.

  1. 16. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  3. 17. “Judge my Spotify” : A user-centred design study exploring content creator mindsets, behaviours and motivations for music sharing on TikTok

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Adrian Bucka; [2023]
    Nyckelord :Content Analysis; Semi-structured Interviews; Motivation for Music Sharing; Content Creator Mindsets; Design Implications for Music Sharing on TikTok;

    Sammanfattning : The rise of TikTok has revolutionised our interaction with music on social media, altering how we discover and share songs. Artists recognise TikTok's potential as a launchpad for their careers, while music streaming platforms have embraced user-generated content and introduced features for incorporating music into online sharing. LÄS MER

  4. 18. Digital Content Marketing på sociala medier : En kvantitativ studie om hur Digital Content Marketing kan optimeras och påverka köpintentionen hos konsumenter i Genration Z

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Amanda Frank; Linnéa Muhonen; [2023]
    Nyckelord :Digital Content Marketing; Content Marketing; köpintention; sociala medier; digitala plattformar; digitala format;

    Sammanfattning : Purpose: Due to the rapidly increasing use of Digital Content Marketing (DCM) on social media and the lagging empirical research in the field, this study aims to determine how marketers can optimize DCM on social media and influence the purchase intention of Generation Z consumers.  Methodology: Since the study is based on a consumer perspective, a quantitative method with a deductive approach has been conducted. LÄS MER

  5. 19. Acceptance and adoption of mobile development technologies for accessibility in a public sector : A software practitioner's perspective

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Mikael Falk Lundgren; [2023]
    Nyckelord :Accessibility; Cross-platform Technology; Mobile App Development; Mobile Development Technologies; Native Technology; NativeScript; Perspective; Public Sector; TAM2; Technology Adoption; Technology Migration;

    Sammanfattning : With rapid technology growth and a rising disabled and aging population, mobile appaccessibility is vital. Stricter accessibility laws, especially in the public sector, highlight thisemphasis. However, despite this, the body of research focusing on software practitioners’perspectives, especially concerning cross-platform development, is lacking. LÄS MER

  7. 20. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Isak Jarrín González; Gulcan Kayhan; [2023]
    Nyckelord :Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Sammanfattning : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. LÄS MER