Sökning: "Media streaming"

Visar resultat 21 - 25 av 219 uppsatser innehållade orden Media streaming.

  1. 21. Consumer preferences in video streaming

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Théo Dolou; Clara Jacoud; [2022]
    Nyckelord :Video streaming; consumer preferences; Uses and Gratifications Theory;

    Sammanfattning : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. LÄS MER

  3. 22. OTT-företags aktivitet på Instagram : Vilka inläggstyper och mediatyper påverkar användares engagemang?

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Annika Nordquist; [2022]
    Nyckelord :OTT-företag; engagemang; Instagram; innehåll; media; informationsarkitektur;

    Sammanfattning : This study examines how diverse types of content and media affect the users’ engagement with the Instagram accounts of OTT companies. The usage of Instagram as a marketing tool has increased over the years. This highlight's the importance of a company's ability to understand what their users like and will engage with. LÄS MER

  4. 23. Interaktiv förpackningsdesign: Grafisk formgivning av K-pop album och dess inflytande på konsumentbeteende : Hur kan formgivningen av K-pop album och relaterad merch påverka konsumentbeteende?

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Sana Adilnor; [2022]
    Nyckelord :kpop; identity-making; fandom; consumer behavior; parasocialism; kpop album; kpop merch; artist memorabilia; fan culture; collecting merch; participatory culture; idol consumption; korean popular culture; hallyu; k-pop; k-pop album; graphic design; south korea; photocard; unboxing; packaging design; k-pop merchandise; kpop; identitetsskapande; fandom; konsumentbeteende; parasocialism; kpop album; kpop merch; kändismemorabilia; fankultur; merchsamlande; deltagarstyrd kultur; participatorisk kultur; idolkonsumtion; koreansk populärkultur; sydkorea; k-pop; k-pop album; fotokort; unboxing; hallyu; förpackningsdesign;

    Sammanfattning : With the rise of Hallyu, or the global export of Korean culture also commonly known as ‘The Korean Wave’, South Korea has become a big trendsetter in recent years: whether it be within fashion and K-Beauty skincare or Korean movies and drama series, to Korean popular music, also known under the umbrella term K-pop. What these categories have in common are their strong ties to visual aesthetics and K-pop is known for its very colourful and maximalist design, which is also a key characteristic to why K-pop as a phenomenon has been particularly attractive and has managed to captivate fans all over the world. LÄS MER

  5. 24. IRL to URL: Digitalization in the live music scene during and post-COVID-19 : A platform-driven study of the live music scene and its approaches

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Valeria Fernández; Boyana Gerasimova; [2022]
    Nyckelord :Digitalization; COVID-19; Music; Livestreaming; Concerts; Festivals; User Experience; Digital Media;

    Sammanfattning : As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. LÄS MER

  7. 25. Loud and Clear or Muted and Vague? : An essay on Spotifys communication regarding royalties to Artists.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Jakob Stiernstrand; Daniel Delos Montilla; [2022]
    Nyckelord :;

    Sammanfattning : Spotify is a global company that has a dominant position in swedish musicstreaming. Through its communication to consumers, the website Loundandclear.byspotify.com strengthens its brand. LÄS MER