Sökning: "Mega-sport event"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden Mega-sport event.
1. Värt att vara värd? : En kvantitativ studie om Mega-sport events påverkan på destinationsbild och reseintention hos svenska sportintresserade personer.
Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : This study aims to create a greater understanding of how mega-sports events can be used as a means of nation branding to influence the destination image and travel intention of the host nation. In this thesis, the authors, through a deductive approach and a quantitative research strategy, conducted a survey of Swedish people interested in sports. LÄS MER
2. Economic impacts of hosting a major sporting event : Did the 1998 FIFA World Cup have positive impacts on employment?
Kandidat-uppsats, Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)Sammanfattning : This paper examines the effects on employment due to a mega-sport event and more precisely this study demonstrates that the 1998 Football World cup in France had a significant positive effect on employment in the host regions. Moreover, it shows the impact differences between the host regions where some have been more affected than other. LÄS MER
3. The Olympic Games - Investor Mood and its Effect on the Stock Market
C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiSammanfattning : In this paper, we study the Olympic Games and the outcome of the events from a behavioral perspective. As a proxy for investors' mood, a gold medal is used in order to show the impact on investors' trading behavior caused by a positive sport event. The dataset consists of 242 gold medals from eight Olympic Games between the years 1998 to 2014. LÄS MER
4. The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012
Master-uppsats, Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskapSammanfattning : Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on the image of state. LÄS MER
5. Event Tourism Economical and tourstic impacts on regional economy : A study of Polish regions preparations for UEFA EURO 2012
Magister-uppsats, Institutionen för ekonomi och företagandeSammanfattning : The aim of the study was to examine what the economic and touristic impacts of the sports event - UEFA EURO 2012 - will have on Polish regions. The essay was limited to some specific regions in Poland. Those regions were Gniewino, Malbork, Kalisz, Legionowo, Pommerian Province, Cracow, Olsztyn and Zamosc. LÄS MER