Sökning: "Mehrabian Russell Model"

Hittade 5 uppsatser innehållade orden Mehrabian Russell Model.

  1. 1. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Mareike Leiser; Carola Gensert; [2019]
    Nyckelord :UGC - authenticity - Product presentation – online visual merchandising;

    Sammanfattning : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. LÄS MER

  3. 2. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Lina Thuvander; Andréas Fredriksson; [2015]
    Nyckelord :Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Sammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER

  4. 3. The role of the perceived servicescape in a supermarket. : The case of ICA MAXI, Jönköping, Sweden.

    Magister-uppsats, IHH, Marketing and Logistics

    Författare :Maria Maciejewska; Egle Cicenaite; [2012]
    Nyckelord :Mehrabian Russell Stimulus-Organism-Response model; Bitner’s framework of servicescapes; environmental factors in a supermarket; customers in Sweden; ICA MAXI;

    Sammanfattning : As many buying decision are made in retail stores, it is interesting to investigate which factors, such as noise, lighting, music, colour, layout or visual communication have a significant influence on customers’ behaviour in a supermarket. Since only a few studies have been conducted among customers in Sweden, this paper examined their behaviour in the supermarket. LÄS MER

  5. 4. Eco-shop Paradox, a case study on Zara Rome

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Gabriela Carrion Cortes; Kristabel Caceres Tercero; [2012]
    Nyckelord :eco-shops; fast fashion; sustainability; sustainable consumer behavior; green retailing; visual merchandising; service marketing triangle; external marketing; internal marketing; interactive marketing;

    Sammanfattning : Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. LÄS MER

  7. 5. Egna märkesvaror i dagligvaruhandeln : - En studie om hur egna märkesvaror påverkar konsumentens impulsköp

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Sofie Mattsson; Erik Ek; [2006]
    Nyckelord :;

    Sammanfattning : The thesis concerns itself with studying the effects private brands has on the consumer’s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study’s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. LÄS MER