Sökning: "Mehran Aslaniyan"

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  1. 1. The dual aspects of supplier contribution in sustainable innovation: Yes or No?

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mehran Aslaniyan; Golzar Daneshzad; [2022]
    Nyckelord :Human capital specific investments; Supplier sustainable innovation contribution; Learning capacity; Market orientation; Absorptive capacity; TCE; RET;

    Sammanfattning : Companies are increasingly motivated to deal with the issue of sustainability not just from a moral standpoint, but also because these issues may be a major root of innovation. To achieve these sustainable innovations, the number of manufacturers who invest in specific resources has been increasing. LÄS MER