Sökning: "Mei Hong Svensson"

Hittade 1 uppsats innehållade orden Mei Hong Svensson.

  1. 1. Customer Relationship Management (CRM) : A multiple case study: analysing the critical factors of CRM implementation

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Jacqueline Gruber; Mei Hong Svensson; [2012]
    Nyckelord :CRM; CRM implementation; CRM process and CRM system; interaction of sales force; information communication flow; organizational structure culture;

    Sammanfattning : Nowadays a company’s focus has shifted from a product-centric view to a more customer-centric view. Customers play a major role for doing business with companies. LÄS MER