Sökning: "Melanie Björk"

Hittade 3 uppsatser innehållade orden Melanie Björk.

  1. 1. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Erdanos Haile; Melanie Björk; [2019]
    Nyckelord :Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Sammanfattning : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. LÄS MER

  3. 2. The Good Tourist : En kvalitativ studie om svenska resenärers perspektiv på hållbar turism i sitt resande med all-inclusive konceptet

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Melanie Björk; Marsella Loukkareva; [2017]
    Nyckelord :All-inclusive; tourist; sustainability sustainable tourism; All-inclusive; resenär; hållbarhet hållbar turism;

    Sammanfattning : The tourism sector is one of the world's most comprehensive sectors, and it’s developing rapidly, assuming that international travel will increase significantly in the future. The fact that the tourism sector is growing and developing at such a rapid pace also means that the effects both positive and negative increase and will continue to increase. LÄS MER

  4. 3. Employer Branding - "Kriget om talangerna" : En studie om ett IT-konsultföretags Employer Brand gentemot dess rekryteringsmålgrupp

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Paula Norrmyr; Melanie Björk; [2016]
    Nyckelord :Employer Brand; Employer Branding; Employee Value Proposition; Internal Branding; HR-Marketing; Employer Attractiveness;

    Sammanfattning : The internal marketing concept speciefies that an organization's employees is its first market. The demands on companies to meet employee needs increases with the skills and knowledge employees possess, which acts as a competitive advantage. LÄS MER