Sökning: "Melinda Wong"

Hittade 1 uppsats innehållade orden Melinda Wong.

  1. 1. Shareable Consumption - indications of a social collaborative lifestyle

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kristoffer Hammarberg; Melinda Wong; [2011]
    Nyckelord :Collaborative Consumption; Online Communities; Redistribution Market; Social Collaboration; Collaborative Lifestyle; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this thesis is to explore the phenomenon of collaborative consumption through creating an understanding of why consumers engage in these consumption activities, and, if possible, relate their intentions to a shared collaborative lifestyle. Methodology: A qualitative case study design has been applied and combined with netnographic observations and a focus group interview to explore the determining antecedents of consumers intention toward collaborative consumption. LÄS MER