Sökning: "Melinda Wong"
Hittade 1 uppsats innehållade orden Melinda Wong.
1. Shareable Consumption - indications of a social collaborative lifestyle
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this thesis is to explore the phenomenon of collaborative consumption through creating an understanding of why consumers engage in these consumption activities, and, if possible, relate their intentions to a shared collaborative lifestyle. Methodology: A qualitative case study design has been applied and combined with netnographic observations and a focus group interview to explore the determining antecedents of consumers intention toward collaborative consumption. LÄS MER
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