Sökning: "Melis Alver"

Hittade 1 uppsats innehållade orden Melis Alver.

  1. 1. Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Melis Alver; Haris Kurtisi; [2021]
    Nyckelord :Covid; Pandemic; Consumer Behaviour; TPB model; Qualitative study;

    Sammanfattning : From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic. ... LÄS MER