Sökning: "Melissa Bowen"
Hittade 1 uppsats innehållade orden Melissa Bowen.
1. Do Scandals Affect YOU as an Athletic Sportswear Consumer?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Athletic sportswear brands endorse celebrity-athletes to promote the brand’s image and gain credibility by having these ‘experts’ associated with their brand. This marketing technique is often advantageous for sportswear companies. LÄS MER
Resultatsidor:
1