Sökning: "Melissanthi Mavridou"

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  1. 1. Marketing content going viral : What are the factors that may boost virality?

    Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Melissanthi Mavridou; [2016]
    Nyckelord :viral marketing; going viral; virality; video ad; content characteristics; viral dissemination; factors that boost virality;

    Sammanfattning : Viral marketing allows companies to promote their products and services using very small budgets and the viral ad can be considered the holy grail of digital marketing. In this light, the aim of this study is to discuss the main factors in the existing literature that are considered to boost virality and articulate a summarized Virality Theoretical Model. LÄS MER