Sökning: "Mellqvist Catarina"

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  1. 1. Luxury Brands’ Storytelling on Social Media

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Klara Ekebring; Mellqvist Catarina; [2019]
    Nyckelord :Brand Storytelling; Luxury Brands; Social Media Platforms; Interaction; Luxury Value;

    Sammanfattning : Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. LÄS MER