Sökning: "Meme marketing"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Meme marketing.

  1. 1. Meme marketing’s effect on brand recall and sharing intention

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :William Fryklund; Erik Stenlund; [2023]
    Nyckelord :Meme marketing; brand recall; sharing intention;

    Sammanfattning : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. LÄS MER

  3. 2. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ida Andersson; [2023]
    Nyckelord :Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Sammanfattning : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. LÄS MER

  4. 3. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Shuqiao Yang; [2023]
    Nyckelord :meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Sammanfattning : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. LÄS MER

  5. 4. Memes i marknadsföring : En visuell semiotisk analys av Comviqs reklamfilm ’Orkestern’

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Jan Paulusson; [2022]
    Nyckelord :Memes; Memetik; Memekultur; Internetkultur; Parafras; Adaption; Marknadsföring; Varumärken; Reklamfilm;

    Sammanfattning : This thesis examines how the Swedish telecom company Comviq utilizes the meme formatknown as Trumpet Boy in their commercial Orkestern from 2018. The study makes use of aqualitative comparative semiotic analysis to decode signs present in both the referencematerial and the video advertisment. LÄS MER

  7. 5. It’s just a meme bro! : How memes in marketing communication affects brand personality

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Alban Krasniqi; Victor L. Palmstadius; [2021]
    Nyckelord :Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

    Sammanfattning : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. LÄS MER