Sökning: "Meri Nordström"

Hittade 3 uppsatser innehållade orden Meri Nordström.

  1. 1. Case Events as an Employer Branding Initiative

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rueisen Huang; Meri Nordström; [2018]
    Nyckelord :Employer Branding; Corporate Branding; Corporate Brand Identity; Strategic Brand Management; Case Competition; Business and Economics;

    Sammanfattning : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. LÄS MER

  2. 2. WELLS FARGO – THE BANK YOU TRUSTED IS BUSTED

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Stefanie Dennig; Jana Matulovic; Meri Nordström; Jaritza Ortega; [2018]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 3. Augmented and virtual reality in the brand building process - a multiple case study approach

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camila Moreira; Meri Nordström; Jaritza Ortega; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER