Sökning: "Meri Nordström"

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  1. 1. Case Events as an Employer Branding Initiative

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rueisen Huang; Meri Nordström; [2018]
    Nyckelord :Employer Branding; Corporate Branding; Corporate Brand Identity; Strategic Brand Management; Case Competition; Business and Economics;

    Sammanfattning : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. LÄS MER